{"product_id":"soundsmith-norma-moving-iron-cartridge","title":"Soundsmith Norma Moving Iron Cartridge","description":"\u003ch1\u003eSoundsmith Norma\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eMade in the USA.\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003eRebuild Price? $350 -\u003c\/strong\u003e\u003cstrong\u003e Less Than 20% of MSRP! ~ \u003c\/strong\u003e The Norma features a \u003cstrong\u003e2-year warranty to the original owner.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Soundsmith Norma is a medium-output version of the incredible Aida high-output cartridge. If your phonostage has a fixed gain setting in the neighborhood of 50dB, n\u003cspan\u003eo longer is there any fear of overloading with a high output MM cartridge, or having to ramp up the volume with a low output MC type. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"We build it with love and respect for your hard earned dollars. Here is the \"micro-manufacturing\" reality:\u003c\/p\u003e\n\u003cp\u003eAll top end cartridges from all manufacturers are handmade. The real issue is that when you are manufacturing something so tiny, that has to perform so well, that all of them are NOT the same. If you don’t see this statement from other manufacturers, then this is a \"secret\" they don’t want to share, and quite understandably so.\"\u003c\/p\u003e\n\u003cp\u003eSo.....what does Soundsmith do??\u003c\/p\u003e\n\u003cp\u003e\"We carefully hand build each and every cartridge, test them, and keep accurate records by serial number of their performance. Those that meet or exceed specifications are sold. But, there are always a few that don't measure well. What do we do with them? We don't sell them. We break them down and re-use some parts that can be used again. Does this cost real money? You bet. But what it does do is this.....the ones that DO pass our stringent testing out-perform many cartridges selling for two, three, four, or even five times the price. Are we unabashedly proud of our hand-made cartridges??\"\u003c\/p\u003e\n\u003cp\u003eYES.\u003c\/p\u003e\n\u003cp\u003eSome ask:\u003c\/p\u003e\n\u003cp\u003e\"Moving Iron Cartridges better?? I thought that moving COIL types are the best??\"\u003c\/p\u003e\n\u003cp\u003eOur cartridges overturn the myth that moving coil cartridges are the only path towards perfection. After all, what is the accepted “advantage” of moving coil cartridges? Low \u003cem\u003e\u003cstrong\u003eeffective moving mass\u003c\/strong\u003e\u003c\/em\u003e, right? Well, we've got less. Much less. And if you understand\u003cstrong\u003e EFFECTIVE \u003c\/strong\u003emoving mass, Less IS more. Why is that good? Because when you lower the moving system mass, it’s easier to control. If it’s easier to control, the stylus can stay in better contact with the groove walls. That’s good because if you can’t stay in contact with the groove walls, you can’t hear what’s on the record.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd colspan=\"2\"\u003e\u003cstrong\u003eAida Technical specifications\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStylus\u003c\/td\u003e\n\u003ctd\u003eContact Line Nude, 0.100mm SQ\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRadius of curvature\u003c\/td\u003e\n\u003ctd\u003e(OCL) (Optimized Contour Contact Line)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCantilever\u003c\/td\u003e\n\u003ctd\u003eRuby\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecommended Tracking force:\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e1.3 - 1.6 g Standard (Medium Compliance)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEffective tip mass\u003c\/td\u003e\n\u003ctd\u003e0.30 mg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance\u003c\/td\u003e\n\u003ctd\u003e22 µm\/mN (medium)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFrequency response\u003c\/td\u003e\n\u003ctd\u003e20-20,000 Hz ± 2.5 dB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannel Separation (stereo only)\u003c\/td\u003e\n\u003ctd\u003e1000 Hz \u0026gt;30 dB 50-15,000 \u0026gt;25 dB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannel difference\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1.0 dB (Stereo)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutput @5 cm\/sec.\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1.10 mV (medium)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCartridge weight\u003c\/td\u003e\n\u003ctd\u003e6.8 grams\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoad:\u003c\/td\u003e\n\u003ctd\u003eResistance \u0026gt;\/= 1.5 kOhms\n\u003cp style=\"margin-top: 0px; margin-bottom: 0px;\"\u003eCapacitance: 100 - 200 pF\u003c\/p\u003e\n\u003cp style=\"margin-top: 0px; margin-bottom: 0px;\"\u003e(400-600 pf available by special order)\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Soundsmith","offers":[{"title":"Default","offer_id":7182880079932,"sku":"SS NORMA","price":1999.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1564\/1247\/products\/Norma.jpg?v=1741632148","url":"https:\/\/upscaleaudio.pro\/products\/soundsmith-norma-moving-iron-cartridge","provider":"Upscale Audio","version":"1.0","type":"link"}